How to Use Surveys to Learn More About Your Customers

Whether you are a larger business looking to expand or you just want to get a better idea of what your customers are looking for, surveys can be a valuable tool that can help your business improve. As a business owner, it’s up to you to put together the right questions on a survey to help you gain more insights about your clients and who you want to send the questionnaire out to.

Here’s how you can use a survey report to gain more information about your customers.

Provide an incentive

Even your most dedicated customers might ignore requests for them to fill out a survey, which means that you are going to want offer them a reason to give you their thoughts and perspective. This might mean offering them a gift card or a discount on some of your services, or even a free consultation. This incentive can add a little extra motivation to those who might have skipped over answering it otherwise.

Make it fun

Surveys don’t have to be boring! Depending on what type of company you own and your overall brand voice, you can make a survey that is fun and entertaining to fill out that also gathers information as needed. You can often include videos, emojis, or just make sure that your copy is engaging enough that your customers take the time to fill it out. Also, if you can make the survey as short as possible so that they do not lose their attention during the process, this can help tremendously and help you to gather that much-desired info.

Disclose why you are sending (or not)

Some businesses like to be upfront with their customers about whether or not they are sharing information, while others want to see what customers will say without pressure. Much of this will depend on how you like to do your customer research and if you are planning on keeping your new product or service idea under wraps. While it can be a good idea to keep things a bit more secretive if you predict that there will be a lot of competition for you idea, it can also be beneficial when it comes to hyping up your clientele on products that are yet to come.

Provide a section for feedback and questions

No matter what type of business you run, it is always a good idea to offer an area where your customers can offer some feedback. This might be by providing an email address or section in your survey where they can ask questions about upcoming products, your business, or anything else that might come to mind. This shows that you care about your customers’ thoughts and that you are there to serve them in whatever way you can.

In summary

Surveys can be one of the absolute best ways to get new information about your clients and to help determine your next move as a company. With this in mind, you can new solutions by asking them directly what they want and need from you as a business.