Search engine optimisation plays a very important role in determining how popular your website will be online. Better popularity means more visitors, and more visitors means more customers. It should, however, be noted that there are other factors that can increase your site’s SEO: one of them is your web design. The way you design your website can increase the performance of your SEO campaign. The following are six web design tips that will help you improve your site’s SEO.
1. SEO-Friendly URL
One of the ways you can use your web design to improve your website’s SEO is to use SEO-friendly URLs. Only use keywords that are relevant to your business in your URL. This tactic can help your SEO perform better.
2. Integrate Social Media Into Your Web Design
Integrating social media into your web design is another way to improve SEO. Ensure that your website includes social media icons, for as many social media websites as possible. This will increase your website’s ranking in the search engines.
3. Responsive Web Design
Responsive web design is a type of web design that ensures your website is optimised for multiple devices. A responsive web design uses a single URL for both mobile devices and other devices like laptop and desktop. This means that your SEO campaign will drive traffic to a single URL instead of two. This will lead to an increase in website traffic.
4. Optimised Images
Although an average person knows the importance of optimising website text, very few people understand the importance of optimising website images. Optimised images can greatly improve SEO. When selecting images, make sure they are between 30 and 100KB with a 72 dpi resolution. Large images slow down the speed of your website. Also ensure that there is a keyword included in the text section of every image you use. Be careful when placing images on your website. The more relevant they are to the page, the better for your website’s SEO. One great way to optimise your website’s images is to contact a professional SEO company like Click Intelligence who will be able to make recommendations and adjustments that could improve your site’s performance.
6. Be Careful with Flash Elements
Using too much Flash in your web design can negatively affect your website’s SEO. This is because excessive use of Flash elements makes it difficult for search engines to understand and rank your website. Flash is often devalued, if not totally ignored, by the search engines. This is bad news for your SEO.
SEO when properly done can bring a lot of traffic to your website thereby creating some much needed attention for the growth of your business. However, the way a website is designed can impact the performance of your SEO. In order to get the best results from your SEO campaign, it is equally essential to ensure that your website is properly designed. The use of improper features or omission of the proper ones in web design can negate the effort put into an SEO campaign.