Online brands are rapidly growing and transforming the traditional business landscape, due to that entrepreneurs launch more online enterprises. E-commerce alone is predicted to reach $4.5 trillion in global retail sales by 2021, which means that online companies are thriving and will grow at a high rate. Nonetheless, to make an online business flourish it is necessary to have a professional and multifunctional website. Nowadays, without a comprehensive website, a company has low chances of surviving.
However, if you use a WordPress platform to administer your site we suggest ten tips on how to prepare and manage your online business that it would bring profit and audience.
1. Define the Object
The object of your business is necessary due to creating an adequately running website. It’s crucial for WordPress users because regarding the niche you can adjust a website’s theme, plugins, main features, and other settings. Try to discover what fascinates you the most and additionally could bring profit, always give passion a go as it will move you through all obstacles.
2. Choose Design
Website design has to represent the concept of your business it has to match the idea and appropriate settings. For example, if you run a legal consulting service, the website has to look brief and simple, state the main point. On the other hand, if you have an online pottery shop, it should look more artistic and creative. Invest in professional design as it will be a representative card for you and the brand.
3. Hire Right People
When you run an online business, a hiring process is a bit different from the traditional one, as you might hire more remote and freelance employees. Consider employing professional web developers, marketing consultants, web and graphic designers, content marketers and project managers.
However, most of the work can be done once, thus you can cut costs by hiring people for a specific period or project.
4. Integrate Plugins
One of the significant advancements of the WordPress platform is plugins and easy implementation. Accordingly, to your business objective, integrate plugins and ensure the best website’s performance. A useful plugin is CaptainForm this WordPress form builder plugin can handle all your form building needs.
5. Advertise the Business
Make your business be noticed by advertising the website. Regarding the niche you are working with, find the best promotion channels. As most of the channels start to serve multiple purposes, it gets harder to pick the right ones. However, implementing and using omnichannel is beneficial for the business, especially, when it comes to dealing with social media. Use LinkedIn to find partners and leads, Facebook to promote the business to a broader audience, and Instagram to keep customers updated about your company’s environment, your products or services.
6. About Page
About page is essential for a company’s website, it has to describe the business concept, and principal challenged which it solves. However, have in mind that about page has to be brief and state the main points, also try to concentrate not only on the history of the brand but the way it can serve your customers.
7. Security Settings
8. Manage the Team
Nowadays, when it comes to online enterprises, it is common to hire remote or freelance employees. It has many benefits which include saved costs and no need for additional office space. However, it might be harder to measure new hires’ competence and skills, not to mention, manage them. To avoid misconceptions, use project management tools that can be accessed by multiple users from all around the world. Good examples of these type of applications are Trello, Slack, Asana.
9. Synchronize Additional Channels
To get the most of your business website it is necessary to synchronize the site with all additional communication channels. A website should have links to social media, publications, contact pages. If you want to represent your clients and partners, it is good to have links connecting to their websites or social media channels.
Moreover, you can use supplementary services to help you with tasks. For example, if you want to open an online t-shirt business, consider using Printify t-shirts service, it helps to create and sell t-shirts online.
10. Analyze Performance
No matter how professional your website is, it’s essential to improve it continually and optimize to reach more efficient performance. To do that, you can use analytic tools, such as Google Analytics, HubSpot Analytics, Piwik and other applications. Examining results is not enough you also have to make insights and use them to enhance the overall performance and ensure uninterrupted workflow.
WordPress is one of the leading content management systems in the world, around 26% of global websites are built on the platform. If you consider running your business on this comprehensive platform, make the best of it and boost your website’s success. The tips listed above can give you a broader picture of how the system works and how to use it properly to optimize business performance.