The business owners of this era have access to online resources to improve their SEO strategy. Besides, they often come in contact with digital marketers who claim to be SEO experts. Without mincing words, the concept of on-page SEO can be overwhelming for beginners.
However, it can help you to drive massive traffic to your website if you get it right. This is because on-page SEO plays a crucial role in optimizing your site for search engines and your target customers.
Searching for SEO agencies with enterprise experience is your best bet to rank higher and save your resources. Here are the surefire ways to improve your on-page SEO in 2019.
Conducting keyword research is the key to avoiding over-optimization. Try to use different variations of target keywords such as long-tail keywords and keyword phrases. These keywords should focus on user-intent.
It’s advisable to take this step before you start creating content for your target customers. Most brands have discovered that it’s easier to incorporate keywords into content with this approach.
Adding at least one image on each web page is good for SEO. This will increase the chances of appearing in image search results. Consider other visual formats like videos, infographics, graphs, and tables.
Visuals can help to make your content scannable and easier to understand. They can also boost how visitors engage with your content. The bottom line is that they must resonate with the surrounding text.
Content is one of the major reasons why online visitors will spend time on a particular website. It’s still a fundamental aspect of SEO that you need to invest in. Quality content will send a signal to Google that you’re focused on adding value.
Take note of search intent as you develop your content marketing strategy. You will be assisting your customers to chart the buyer’s journey seamlessly. Ensure that you review your content regularly and edit when necessary.
Headers can come in handy to create a good structure and organization for your content. Understand when and how to apply h1, h2 and h3 tags on your website. Your customers will notice the h1 tag before other elements. In this wise, keep them succinct and relevant.
Site speed is a top-ranking signal for mobile-based searches. Slow speed can lead to a high bounce rate and this will hurt the UX of any website even if all the other elements are top-notch. Site speed usually influences the conversion rate and ultimately revenue.
Websites that load quickly tend to rank higher than the rest. Compress your images and rely on a better hosting plan if your current plan is slowing you down.
Meta descriptions will determine whether an online visitor will click on your links. Never exceed the 160 characters limit so that your pages will be optimized for mobile. Your meta descriptions should contain the right keywords too.
URL serve as elements to offer a glimpse of what each page contains without clicking the link. Maintain consistency as you design your web pages and get HTTPS to build trust. Use a maximum of two important keywords and cut down irrelevant words. URL of around 100 characters without special characters work best.