5 Web Design Tricks That Will Improve a Site’s Visibility

Your website might have informative, entertaining content that people would love. If search engines don’t give you a high ranking, though, not many people will find your site. That’s why you should use these four Web design tricks that’ll improve your site’s visibility.

Simplify Your Site’s Navigation

Taking your site user’s experience into account when creating your website is extremely important. By making it simple and easy to navigate, you’re creating an online environment that people want to spend more time in, resulting in happier users who may buy your product or service. Your navigation should be simple and easy to understand. Each page should be clearly labeled with words like “home, about, contact, or support.”

Additionally, remember the importance of the search function. People who browse the Internet love search features, having the ability to find older content, look for specific posts based on their interests, or refer back to a recent article. By adding a search function, you provide that for them.

Don’t Rely on Images and Flash

You want your website to look good, but you don’t want to rely too heavily on images or Flash. Search engines can’t “read” images or Flash like they can see words. If you have a lot of images on your site, then search engines might skip some of your most important content.

Also, having a website plastered with images and videos can slow down the load time of your website, which is detrimental to keeping users on your page. Not everyone has a fast fiber optic Internet connect like Verizon Fios, so remember to design your website keeping all computer users in mind.

If you do post images and videos in moderation (which often become popular with human visitors), then write a description that’ll help search engines find your content.

Research Effective Keywords

Search engines find results by matching queries with keywords. If you choose better keywords, then you’ll get a higher ranking for the searches that matter.

How do you know what keywords to use? There are plenty of tools that’ll help you, including

  • Rank Checker

  • Google Analytics

  • Scrapebox

You can also choose effective keywords just by thinking about how people might search for your site. If you own a pizzeria in Chicago, then you might want to use keyword terms like”

  • Chicago pizza

  • Pizza Chicago

  • Best Chicago pizza

  • Authentic pizza Chicago

That’ll help search engines match your site to appropriate queries.

Build Incoming Links

Search engines rank websites according to how important and reliable they look. The specific algorithms change from time to time, but the essence remains true: the more authoritative your site looks, the higher its ranking will go.

You can look more authoritative by getting other sites to link to yours.

Some methods include:

  • Writing guest posts that include a byline linking back to your site (this can also lead to other benefits that will make your site more successful)

  • Creating social networking pages that link to your website

  • Sharing your best content on Facebook, Twitter, etc. so more people will want to link to your site.

The more incoming links you have, the better it looks to the search engines.

Use a few of these tips and tricks to build your brand new website or update an existing one. The better your site, the more visitors you’ll have.

Use Legible Typography

When users get to your website, they should be able to read the contents of it without much effort. By using a clean typeface, you help your website visitors easily comprehend what the page is about and keep them happy.

If your website features lengthy articles, pay extra attention to the typography you’re using. If people are going to invest their time in reading what you have to write, you need to invest your time in making it as clean and clear as possible. Some key factors to focus on are color combinations, spacing, and font choices.