Are you selling your products or services online? Well, various factors will affect your ability to make a sale. Among these is the status of your checkout page.
The checkout page plays a vital role in an eCommerce website. It’s here that a customer decides to place an order and pay for your products.
Yes, you’re doing everything right. You have quality products and are optimizing for SEO. However, if you don’t optimize your checkout page, your sales will remain the same. You don’t want this to happen.
What do you do then? Well, invest in a Magento 2 customize checkout page exercise. The exercise will require you to undertake these changes:
1. Do Not Force Account Creation
At checkout, customers and retailers have conflicting goals. The customer wants to make a purchase quickly, efficiently, and in a secure manner. Other than making a sale, the seller wants to gather data on their buyers. How do you solve this problem?
Retailers often ask buyers to register an account before completing the purchase. Well, this is wrong as it hinders the checkout process. Let’s demonstrate.
When in a grocery store, which checkout queue do you join? Definitely, the one with few customers. The same logic applies here.
So, why not ask the buyer to create the account after checkout? A simple query like, “do you want to save the information you’ve entered” is enough. If their experience were excellent, they’d create an account.
2. Isolate the Checkout Area
Getting the customer to your checkout area isn’t easy. If you manage to get them there, ensure they’re no distractions. Avoid any distraction that doesn’t relate to the checkout page.
From the checkout page, take the customer to the order confirmation page. This is a win-win situation for all. Remember, don’t make it easy to leave the checkout page. However, the customer should find it easy to access help or any relevant information.
3. Reassure Customers Their Details are Safe
When trading online, there are different methods of payment. These include a debit or a credit card. People buying online want to know that you’ll keep their details private.
How best to show this than showing your security credentials. Even better, use https and padlocks when necessary. Inform the buyer about the encryption and security details regarding the database where you store information.
4. Be Clear on Delivery Costs
No one likes a rude surprise of being confronted with unexpected delivery costs. Such an ambush may see your target customers exiting your checkout or abandoning their cart midway.
It also leaves them dissatisfied with the firm and the online shopping experience. Avoid all this by letting your clients know what shipping costs does or doesn’t entail. If possible, do this before checkout.
In most cases, your goals and that of your buyers rarely coincide. You’re looking to develop a positive relationship with all your clients. On the other hand, your customers want to make a simple purchase in the shortest possible time.