Whether a person is in business for him or herself or is an advocate for a particular cause, a good online reputation is vital. A good reputation enables people to build trust and respect for the company or cause. A fine reputation goes far in building a respectable following and maximizing profits. Unfortunately, things happen that cause people to run one’s reputation through the mud.
The two most common causes for a ruined reputation are a client who wants to get even because he or she did not get his or her way or a person who wants to be spiteful. No matter what the reason is, a smeared reputation can cause a lot of harm. Profits can be lost and people’s livelihoods can be destroyed. The good news, however, is that these vengeful and spiteful people do not have to win. There are a plenty of reputation building companies that work hard to keep one’s reputation good and clean.
Creating Good Search Results
One way that a person may strive to ruin someone else’s reputation is to create harmful search results. Such results come in the form of falsely written reviews, negatively written forum posts and blog posts that are designed to pain the company or individual in a bad light. A person’s company or reputation can be damaged even more when these false reviews are posted on actual consumer reporting sites, like the Better Business Bureau. Consumer reporting sites are quite powerful because these are the sites that most of the public will consult when they really want to learn about a particular company.
Reputation companies work hard to suppress these results by providing positive content. So when searches are conducted for the company or individual, people will have to look real hard for the negative results. There are a number of ways that search results are improved. Staff at these reputation companies work hard to craft quality articles that are based on subjects that are relevant to what companies and people are involved in doing.
For instance, if a company sells baby care supplies, articles may be written about topics, like how to choose the best shoes for a baby, choosing a diaper that works best and which are the most recommended baby monitors. These articles are then sent to reputable directories that have high rankings and excellent visibility. Companies that specialize in computer repair will have articles that are written on matters concerning how to keep a computer free of clutter and how to keep a computer out of the shop. Advocates will likely have articles that talk about knowing one’s rights and what to do when they are violated.
Using Social Media
Another chief way that reputation companies will build a company or individual’s reputation is by using social media. Experts will work with the company or individual to form a page that is both professional and appealing, and they will also work to build social networks. In addition, reputation companies will craft outstanding quality content that will contribute to creating an image of professionalism. Typical types of content will be thins, such as videos, photos and written articles. Some reputation specialists will even have staff monitoring social network page and posting status that will engage audiences and acquire more followers.
It is important to remember, though, that not all reputation companies are created equally. Some, like Reputation.com, actually deliver on their promises and can provide proof that they do. Such companies are highly recommended by those who use their services. Others, on the other hand, are just out to scam and get money. Thorough research will help with separating the wheat from the chaff.