Too many people shy away from building websites because they think they lack the needed technical knowledge. In the past, this was a valid excuse, but nowadays, technology has come so far that this is no longer the case. In today’s article, we’ll cover all the features a good set of page building tools should have and explain the benefits of using them. Let’s begin!
There’s no need to code when using a drag & drop site builder
In the past, you’d have to be a programmer or at least know some basic HTML in order to make a website. Now, regular people who have never written a single line of code in their life can take part. Simply drag and drop whatever elements you’d like to include and preview how the end result would look like.
Make your websites mobile-friendly
Industry-grade website building tools like Unbounce landing page builder make it surprisingly easy to optimize your website for mobiles, even if you aren’t familiar with the technical elements that contribute to it. Recently, Google has made it known that mobile-friendliness is one of the major ranking factors in the search engines, and search engine traffic is one of the best to have coming to your website, so having it optimized for search engines is of utmost importance.
You don’t have to reinvent the wheel
If you don’t feel like building everything from scratch, you don’t have to. The best website builders allow you to choose from a plethora of pre-made templates that you can either leave in their given form, or customize to your heart’s desire. What you see is what you get, and once you’re satisfied with the looks of your new website, the only thing left to do is go live.
Maximize your website’s conversion
In marketing terms, a conversion happens at any time your visitors decide to perform one of the actions you want; whether it be making a purchase, clicking on an ad, opting in to a mailing list, etc. These will make you money either in the short term or the long run. The best website builders allow you to place these elements in the most effective and profitable manner, which is determined through testing and analytics.
Security in a box
Remember how the old days used to be like? In order to make your website secure from spammers and would-be hackers, you’d need to hire a cyber security consultant as well as someone who would implement the necessary changes. With a good page building tool, the security simply comes with the package, and you no longer need to be an expert (or hire one) to benefit from it.
Compared to online business owners who tried to make it just a couple of decades ago, you’re starting with a tremendous advantage. Having all of these tools at your disposal makes it so easy to build a website that even a child could do it. Although you could certainly hire someone to do it for you, why not take all the control back in your hands and avoid having to explain every little detail in hopes they get it just the way you’ve envisioned it all in your mind?