Podcasts are quickly becoming one of the most consumed portals of information on the internet. So many people are learning how to create amazing podcasts. As a result, they’re using it as a platform to produce a specific message and get it to the masses. If you would like to create a podcast, you can do this from the comfort of your home. Know that it’s one thing to create a podcast. It’s another thing to promote the podcast.
Many people get stuck in the promotion portion of the podcast because it takes a lot of work. However, if you remain dedicated to the process and implement the following strategies, you can be successful with your mission.
1. Create a social media presence
Social media is an incredibly powerful tool to use to get your message out there. There’s Instagram, Facebook and Twitter. Plus, there are many other portals like Snapchat to consider. The key is to know which ones will work well with your message. Do not make the mistake of trying to be on all platforms at once. That is the quickest way to burn yourself out.
If your podcast is focusing on how new moms can manage life, consider the audience. Right now, most of the new moms are also Millennials. Millennials hang out a lot more on Instagram than they do Facebook. With this knowledge, you’ll want to make sure that you have a strong presence on Instagram. Also, it’s a good idea to figure out which social media page is easiest for you to maintain on your own.
Down the road, you can decide if you want to hire somebody to manage all of your social media platforms. However, you can make the decision right now to dominate one platform and expand from there.
2. Share the podcast episode on YouTube
YouTube is an extremely popular website. It’s also filled with incredible content creators. Behind Google, YouTube is one of the most visited websites in the world. On top of that, Google owns YouTube. So, YouTube is a great place to make sure that you share your content.
Once you create a podcast episode, create a graphic that represents the podcast episode. Format the podcast into video format. You can use iMovie or another video editing program. Then, upload it to YouTube. Many people will prefer to go to YouTube before they download an app like iTunes.
3. Do guest appearances
Understand that you don’t have to do all the heavy lifting. Take advantage of other platforms and leverage them for your own message. Do guest appearances on other blogs, podcasts and websites. If you are a health enthusiast and run a health-based podcast, collaborate with a mommy podcaster/blogger. In the interview, you can use her platform to share tips with her audience. In this context, you can talk about ways that moms can lose the baby weight, maintain a healthy diet for their family and relevant advice.
Don’t make the mistake of always thinking that you have to collaborate with people within your niche. In fact, the greatest way to collaborate is with people outside of your niche so that you can expand your reach.
4. Host a website and blog
Host your own website and make sure that your domain name is one that’s memorable and easy to spell. Once you have the website, use SEO strategies in order to bring people to your website. The best way to do this is to implement a consistent blog. You don’t have to put in a whole lot of work in order to keep a blog running. Every time you post a new podcast episode, make that another blog post.
With each blog post, make sure that you use the right SEO strategies to rank in Google over time. It’s also a good idea to make sure that your blog posts are at least 300 words so that they can get recognized by Google. If you’re not great with SEO strategies, consider consulting services like DigitalFlowSEO that specialize in these types of efforts.
5. Be consistent
As a content creator, you have to understand that you are one out of millions. While this number might seem scary, the only thing that will keep you from getting your word out there is if you don’t become consistent. If you decide that you are going to produce a new podcast every single week, stick to that. Build momentum. You cannot build momentum if you’re not consistent. Because there are so many people out there creating content, they’ll easily go to the next person and forget about you. If you continue to be consistent, you’ll continue to be memorable.
A tip to help you with consistency involves planning and scheduling ahead. If you do a bunch of podcasts ahead of time, it’s a lot easier to stay ahead of schedule then it is to catch up.