7 Tips on How to Make a Webinar for Marketing

The webinar is a live session that involves 2 or more people discussing a particular subject. Companies like to use a webinar to talk about their products. It is like a professional TV product advertisement show. What these companies do to get people to watch their webinar is that they ask professionals in the field to host the webinars or invite a particular person to talk in the webinar. The following are 7 tips on how to record a webinar for marketing.

Watch Other People’s Webinars

First, you should go to YouTube and watch the webinars that other people product. Watch as many webinars as you can to get an idea on the different types of webinars. After watching, you will be more precise about how a webinar is made. If you have no time, you can use a screen recorder to record the webinars.

Choose a Topic

When you feel you are ready, you can think of a topic for the webinar. The webinar must be about a topic that people is interested in watching otherwise you will get few views. To find an issue, go to your blog stats and see which post is the most shared and has the most comments. You can also go to your social media account and check what post you made get the most commons. If you send out newsletters, check your newsletter states and see which newsletter gets the highest click-through rate to get an idea on the topic.

Choose a Webinar Format

Next, you must choose a webinar format that is suitable for you. If you are a beginner, you can create a one speaker webinar. With one speaker, you will be able to save time on training. One speaker webinar works best for step by step presentation or webinar that read from scripts.

Multiple speaker webinar involves the participation of 2 or more people. The exchange between the hosts in the various speakers’ webinar is more natural and less scripted. Moderated panel webinar is a discussion that features several experts on the niche topic. This type of webinar encourages listeners to ask questions.

Interview webinar features an interview with a celebrity guest. People are attracted to view the interview webinar because they want to hear the celebrity guest talk. This type of webinar is excellent for generating word of mouth and listeners tend to hang around the video faster. An interactive webinar, you can ask the audience question at any point, which makes the audience even more engaged in the discussion.

Optimise the Webinar with a Keyword

It is crucial to optimise the webinar with a traffic generating keyword. There are lots of keywords research tools you can use, such as SEMrush and Moz. These keywords can be included in the tags, in the script of your video, and on the webinar landing page. The key is to find a keyword with the lowest competition due to the stiff competitions on YouTube.

Prepare a Script

If you don’t have the skill to talk eloquently, it is best to prepare a script in beforehand. Without the script, you may get stuck in what to talk about, especially in a long webinar. You will forget what you want to say when you enter into presentation mode. In the script, create a list of questions to help you organise the points for the webinar.

Promote Your Webinar

Even before launching the webinar live, you can already start promoting it. One way to do this is by creating a hashtag for the webinar. The hashtag should be used whenever the influencers you hire post your webinar. It should also be used when you are posting any material related to the webinar such as transcripts, blog posts and social media posts. Besides, you should use hashtag whenever you are asking for sign-ups to the live webinar.

Hosting Your Webinar

You can host your webinar on Hangouts or YouTube for free. Both will require a Google account, which is free to sign up. On YouTube, you must verify your account to host a webinar that is longer than 15 minutes. You also have the option to host your webinar on a paid platform like WebinarJam, GotoWebinar, and EverWebinar.