There are many different factors that come into play when discussing the ranking of your site within Google. The age of your domain, the amount of traffic your site is receiving, the quality of your back-links; the list goes on and on.
Now if you have a decent amount of time to put aside each day, you can cover all the SEO needs of your site yourself. However in recent years there has been the introduction of SEO specific companies; companies that take care of all the “boring” work for you. With this repetitive work taken off your plate, you can focus on what truly matters to you; your site and its content!
How to choose an SEO company
Ever since the Panda update, site owners have been wary about hiring SEO companies to do their back-linking and other work for them. This is because quite a few sites got burned from SEO companies using “black hat” techniques.
Basically companies were skyrocketing sites to the top page of Google, but were doing so in a way that Google found improper. The end result? Google laying the smack down on these sites, plummeting them in rankings, and causing site owners everywhere to lose faith in every SEO company out there.
With all this said, there are still a few SEO companies who from the beginning, did their work the right way. These companies are the ones using only “white hat” techniques; going in and manually doing the actual work needed to provide a quality SEO service.
I personally have always veered away from companies overseas, but a few random companies have recently caught my eye. I was always a little unsure about hiring an SEO team from a country where their first language wasn’t English, and my one outsourcing job I did hire out to India went poorly.
However, recently the SEO scene in the U.K. has really picked up, and the quality of the work out of there has been superb. The brand new Digital Marketing Agency Click Intelligence company has been drawing rave reviews from clients, but that is just one of many SEO companies across the pond that is starting to make a name for itself.
When is the right time to use an SEO company?
While ideally you would want to start using an SEO company right off the bat, the fact is; most businesses do not have that in their budget when first starting off. But that does not mean you cannot do a bit of SEO work yourself until the profits start rolling in.
The best thing you can do from the start of your business, is to write 100% unique and original content. There is really nothing Google loves more than a site with content that actually provides useful information to its readers. Take the time to write out unique product descriptions, make an about us page, ask your customers or subscribers for reviews; all of these little things really add up over time.
Main thing to always remember is that if an SEO company promises you to be on the first page of Google within 2 days, you should probably avoid them. Not saying they can’t do it, but realistically you are probably harming your site in the long run. Stick to white hat techniques and companies that use them, and turn your site into a long term business!