A website is one of the most effective tools for marketing the products and services that are being offered by your business. However, success is not absolute. There are different factors that should be given emphasis, and one of the most important is engagement.
What makes a website engaging? Read the rest of this post and you’ll find out! Follow these tips to convert visitors into buyers.
Keep it Simple
Simplicity is the name of the game. If you take a look at the website of Greetly, a provider of reception management software, you will understand what I mean. The homepage is not cluttered. It does not overload the visitor with irrelevant information. It contains only the basics that you have to know about the business and what it offers. It should also be easy to navigate.
Use Clear Call to Action
Call to action buttons are important elements of a website as they encourage the user to perform a favorable action. Going back to greetly.com, a digital receptionist program, you can see that there are two buttons that are easy to notice. One encourages the visitor to see how the software works and the other directs the user to a free trial.
Put Videos and Images
To become noticed by your target market, the use of videos and images will be critical. They lessen boredom by creating content in a manner that is more engaging and novel. However, it is not enough that you have graphics. They should be optimized to perform well in search engines. Also, you need to make sure that they are suitable for the content that you try to present.
Emphasize Typography
It is believed that typography is 95% of website design. It conveys emotion and allows you to establish the personality of your brand. It allows readers to be more focused and makes the website appear more organized. Typography is more than just the selection of the right font. Rather, it is the technique of arranging type.
Use the Right Colors
Similar to fonts, colors will also affect the perception of the visitors of your website. Be familiar with the psychology of colors to know which ones will enhance website engagement. In a report from Kissmetrics, it has been revealed that 93% of the respondents make a buying decision on the basis of color. More so, brand recognition is increased by as much as 80% with the right selection of colors to use in a website.
Utilize White Spaces
An effective and engaging website design is not afraid of white spaces. This is one of the best ways to create a more organized structure. The lesser white spaces are present, the more cluttered the website appears. This looks too heavy in the eyes of the visitor, and hence, the bounce rate can increase.
Indeed, having a website is a necessity for your business and not just a luxury. In a competitive and digital world, this provides you with the opportunity to be on the top! However, not just any website would suffice. It should be as engaging as possible!