Starting a new business is scary. But creating brand awareness and standing out of the competition is even scarier – especially for startups.
Here’s the good news:
You don’t need to spend thousands of dollars on advertising. Thanks to the internet, you can promote your business with little to no money at all.
Here are five easy ways to get your business noticed without spending a fortune:
1. Create a Website
Creating a website is one of the best ways to tell the world about your business.
Six out of ten consumers search online about a business before making a buying decision. And over half of them go straight to a brand’s website to look for more information.
Investing in SEO can help your website rank for relevant keywords, which brings you more exposure and higher chances of appearing in front of potential customers — that, too, at little to no cost.
2. Do an Interview
Looking for the easiest way to get free publicity? Get interviewed!
For new entrepreneurs, Ideamensch is a great place to start. The platform lets new business owners, makers, and doers share their ideas and get published online for free. As an example, check out this interview of David and Lori Janeson, co-founders of Gull Harbor Marina.
Getting featured on these publications is a big deal, as interviews are seen by thousands of subscribers.
3. Guest Post on High-Authority Sites
High-authority websites have an established reputation for consistently publishing quality content over a period of time. Entrepreneur.com is a good example.
Writing for such sites in your niche can quickly get you tons of exposure.
Look for popular publications relevant to your business that accept guest posts. Contact the publishers and pitch your idea. If they like it, they’ll respond and you can get published.
Don’t forget to include a link to your website in your author bio.
4. Be Active on Social Media
If you want your brand to get noticed, you need to be where your customers are.
Social media helps you connect with your audience, while keeping you updated about the latest trends. The best part is, you don’t need to pay a single penny.
Create a business profile on Facebook, Instagram, and/or Twitter. Don’t forget to do a little research beforehand to see which social platforms are popular with your audience.
Post great content, engage in conversations, and take valuable feedback.
You can also make videos about your business, such as reviews and guides, and upload them on YouTube for free.
5. Give Away Free Products
Lots of brands give away free products to popular social media personalities to get out word about their brand, especially in the beauty and fashion niches.
Getting influencers to review, wear, or talk about your products can help you save tons of money and still benefit from credible word-of-mouth.
Leverage the Internet to Get Free Publicity
You don’t have to spend huge bucks on ads and sponsorships to get noticed.
There are plenty of ways to share your ideas online at little to no cost. The methods listed above will get you started.