If you are going to create a website for your business or organisation it’s important that you adopt good design practices and that the final product works. The Internet is a very competitive environment and you need to ensure that people do not just visit your website; they also need to engage with it, hopefully return to it and ideally recommend it.
If all of these things are going to happen your website needs to be well designed. One of the easiest ways to make sure this is the case is to enlist the help of design professionals such as quikclicks.com.au. They can put their experience and expertise to use creating a web presence that attracts and engages potential customers. Of course, you also have the option to take control of the design process yourself. If this applies to you, then this article is aimed at helping you see what good web design looks like.
Making sure your website does what you need it to
Not every website is designed with the same aim in mind; you may want to provide information to people who visit your site, you may want them to carry out a transaction or you may want to gather details from people. It’s important that you define the purpose of each part of your website before you begin to design. This is because the design needs to enable the purpose to be met.
Communicating effectively with visitors to your site
One of the most important aspects of any website design is making sure that the message is communicated effectively. We live in a very fast paced world and people will navigate away from your site if they do not get the information they need quickly. You should never waffle when you are creating content for your website. Say only what you need to say in short, clear sentences. You should also use headings and subheadings to make it easier for people to read your content.
Breaking up text with images
Obviously, you will want to use a certain amount of text when designing your website, but using too much may be a bad idea. It’s amazing how effective an image can be on some occasions; you can show people what you mean instead of using an excess amount of words to describe it. You may also want to use video content to explain aspects of your brand.
Making it easy for people to navigate around your website
Attracting people to your website is only part of the story; if you do not make it easy for them to navigate through the pages once they get there you stand a good chance of them navigating away from your site altogether. One of the first things you need to ensure is that you use a logical page hierarchy. You also need to adhere to the three click rule which states that a visitor to your site should never have to click more than three times in order to arrive at the information they are looking for.
Making sure your website is fully accessible
More people now access the Internet using a smartphone than using a desktop. This is why it’s so important that you make sure your website if designed to be fully accessible across all devices. Many web designers now adopt a mobile first approach which means that they design specifically with the mobile device user in mind. This process tends to work better if you want to maximise the potential of your web presence.
All of the aspects we have mentioned are important features of what good web design looks like. You should take them all into account if you are looking to create a website for your business or organisation.