Whether you’ve already worked in ecommerce before or trying it for the first time, it’s not hard to see why you might be interested in taking your design company online. The ecommerce industry is showing incredible promise when it comes to concepts like excitement, sustainability and growth.
Did you know that now is the best time break into the industry? Between 2016 through 2022, U.S. ecommerce sales are expected to grow from $360.3 billion to an amazing $638 billion! These figures have been continuously rising in the years; who wouldn’t want to take a part in numbers like these?
While recent research shows a huge potential for success in the ecommerce industry, you can only expect these kinds of results if you take the proper approach. If getting started, it’s critical that you have a solid foundation. Here are a few tips that will ensure that you are headed in the right direction.
Don’t Rush the Launch
Most ecommerce entrepreneurs make the mistake of rushing initial launch of their new design website or business without laying a solid groundwork. The result is missing the single shot to a trouble-free big reveal. Before launching, have a solid strategy that addresses things like business model, inventory management, SEO, shipping methods, social media, staff management (using tools like Clockspot), and so on.
Make sure your website is fully functional and navigable too. Until you have the basics taken care of, you may use a ‘Coming Soon’ page that shows visitors information about the upcoming store.
A Customer-Centric Approach
Ecommerce offers business owners and their customers several conveniences, but there is one major drawback. Your customers do not have the capability to interact with your products before purchasing.
For your ecommerce business to be successful, you have to compensate for this drawback in several ways. For instance, you can ensure your customer’s online shopping experience is centered on them. This means showcasing your products in as much detail as possible using high-quality videos and images, even consider adding the ability for your customer to write reviews that will give other shoppers confidence.
The last thing you want to deal with is discovering that the interface is not working right after you have publicly launched your site. Always check, double or triple check everything first. Picture yourself as the customer and spend some time going through and accessing the different features on your website.
Go through the checkout process; remove and add items to the shopping cart. Try filling out as many forms as possible – depending on how many you have on the site. The overall objective is ensuring that there are no hiccups left behind that are likely to frustrate your first new customer and getting him or her reconsidering the decision to shop with you.
According to https://dharmamerchantservices.com, business owners also need to make sure that their back end processes are also working. This includes, ensuring that you have a system that easily manages payments between you and your customers as well as suppliers, if any.
Work with Social
You need to ensure that your ecommerce site is set up such that it entices visitors to want to interact with you. Your customers need a listening ear. They need to know that your business will offer value for the money they are giving you in the form of high-quality services and products.
Give customers a means of reviewing your products or submitting testimonials via third-party review applications or even through a business Facebook page. If the site includes a blog, make sure your customer can comment on your posts. Use elements like follow buttons and social login options.