Businesses can never deny the fact that they need to make themselves visible through search engines. As people rely mainly on search engines to look for relevant products and services, companies will have to integrate search engine optimization, or SEO, into their overall business strategy.
Through SEO, businesses are able to position their offers front and center in a way that allows potential customers to find them immediately. Of course, this would involve vying for the coveted number one spot in the search pages.
It’s no easy chore, since you have to compete with much larger businesses who are able to bid high for “hot” keywords. Fortunately, Google continually updates its search engine algorithm in a bid to level the playing field for both SMBs and high rollers.
The task of boosting your rank is still complicated, so it would often be best to search sites like BestSEOCompanies.com to find the right marketing firm to help push your brand to the top of the search pages.
In the meantime, you can still follow these basic tips that will benefit your business’s online visibility.
Place the focus keyword in the title
Regardless of the blogging platform you’re using, you will have to determine a focus keyword that will make it easier for users to find your products or services. Once you have your focus keyword set, it is only a matter of strategically placing it in the title. Google recognizes the quality of a blog article based on the focus keyword.
If you place the focus keyword in the title of a blog article, for instance, Google is prompted to give your content an additional point to your SEO score. This is because the search engine requires businesses to provide consistent information as a way to enhance user experiences. For good measure, make sure to place the keyword at the very beginning of the title.
Go beyond 300 words
Most content marketers argue that 300 words should be the standard length for all SEO-based content. Then again, there’s also a considerable number of marketers that think otherwise. If you look around the internet recently, you can encounter a large volume of published longform content. The reason for this is that Google, yet again, wants to enhance user experience by promoting content that’s beyond the 300-word range.
Google makes a perfect point by stressing the fact that most people nowadays want to learn more about certain topics that matter to them. By giving them longer content that’s chock-full of stats, information, and visuals, your business adds value to the marketing assets your produce. And with value comes a higher SEO score coming from Google.
Add backlinks and outbound links
Finally, another tactic that’s also easy to pull off is adding links to your content. With backlinks, you can prompt users to visit a related page in your website, or have them follow a path that ends with them signing up to your mailing list. Outbound links, on the other hand, add authority to your content, showing your visitors you have indeed done a lot of research on the topic you have written about. You only need to make sure you are using the right anchor texts for your links.