Engaging with visitors to your website is crucial, as these visitors buy products and services and return for more content at a later time. If you’ve already spent a lot of money on your website and on attracting visitors, then you can make it a solid investment by retaining new audience members and compelling them to interact with your company and discover what it has on offer.
Optimizing your website for visitor engagement requires a conscious effort. Simply publishing content or offering the ability to buy products and services is not enough. Instead, consciously focus on getting visitors to stay as long as possible and return sooner rather than later. Here are some ideas to boost website engagement.
- Renew and refresh content
If your website holds the promise of constantly renewing content, then you will find that that visitors instinctively come back. It is not just new content that matters, but engaging and exciting content as well. Think about your marketing budget and whether it may be worth investing in an outsourced content supplier that can keep your site topped up with interesting articles, images and other multimedia.
- Rebrand and redesign
Most websites go through a regular redesign and rebranding exercise. This is not just for show – website technologies are rapidly changing, and what was an acceptable way of rendering content some years ago simply won’t cut it for the future. Visitors will be turned off by a website that seems out of date and does not display correctly on mobile devices.
If you do not have the personnel to rebrand and redesign your website, then consider hiring an IT contractor who is registered with an umbrella company, as this makes paperwork substantially easier. You won’t have to worry about chasing invoices or managing employee taxation.
- Get SEO right
By creating and implementing an SEO strategy that focuses on unique and informative content via your website and social media platforms, you will attract the most relevant visitors. Relevance leads to greater engagement, so get an SEO specialist to help you cast your net further while establishing an improved ranking position with leading search engines.
- Try e-mail marketing
Your website visitors lead busy lives, but you can entice them to revisit your site by trying different channels such as e-mail marketing. Create a prominent sign-up area on your site and make a realistic promise that signing up to your mailing list will lead to interesting insights or discount vouchers. With a good reason to email your visitors, you can entice them to return to your site to learn more about your company or to buy products or services.
- Looks at your site analytics
As much as you may think that certain areas of your website are interesting, your audience could disagree. Look at your website statistics to see which pages tend to lose visitors and which areas entice visitors to stay longer or keep clicking. Based on this data, you can focus your website content on what your visitors find most interesting.
Engaging website visitors is a complex and multi-faceted affair. It is important that you keep an eye on what your visitors are experiencing and that you tailor your website in ways that offer something meaningful. Only meaningful content guarantees a genuine interest for visitors to return.