You spent hours working to build your new business website. You got excited. The site launched, and it was less than eventful. A month later, you still cannot seem to get a hit.
Unfortunately, this is the fate of many small business websites. When something is created online, it doesn’t automatically draw in viewers for simply existing. There are certain design elements that tip off search engines, and help to place your creation in the eyes of web surfers.
Just as a brick and mortar establishment has to market its existence to succeed, so does the digital establishment. Spend some time reading through a few vital elements of web design that will assist you in developing a successful business website.
Research the concepts of SEO
First things first, if you ever hope to make it in the digital world, you have to learn everything you possibly can about the concepts of search engine optimization (SEO). SEO will explain exactly how the major search engines of the internet work to choose the most relevant content pertaining to the keyword search entered.
Once you understand what the search engines see when they scan your site’s content, you will be better equipped to design a more efficient business website.
Learn how to choose relevant keywords
Part of conquering the art of SEO is learning how to choose the most effective keywords and phrases for the textual content of your site. The keyword saturation of your content will help (or hurt) your rankings in the SERPs (Search Engine Results Pages).
For example, if you were looking for a great workout website, you may search the phrase “new workout routine.” The results of the search query will be based on the content of the sites listed.
Optimize your design for mobile access
As a web presence, your organization must consider the influx of mobile web users. Your website has to account for such a large percentage of web users, and make certain that it is compatible with a range of devices.
Get started optimizing your business website by researching the use of “media queries,” and you’ll be on your way to functionality.
Use high quality images and videos
High quality images and other media will help your business website to rank higher in the SERPs and make the aesthetic quality far more tolerable for 21st century viewers. People no longer expect to see low quality images and stuttering videos, and Google rewards those designers who put in the extra effort.
Integrate social media sharing buttons
Social media share buttons should be a staple of your site’s design. Drop the little buggers all throughout your design, and give visitors the opportunity to share. Linking your website to the land of social media can open a plethora of avenues for the success of your organization online.