Even though other forms of content such as images, infographics and texts are still relevant, video content is currently the most engaging type. It is a tool to drive traffic to your website and get more conversions when handled correctly. Web visitors tend to spend more time on the important pages of a site that regularly share it and will likely make a purchase. Since the past few years, small business owners have been investing in creating high quality videos. Perhaps you’ve been wondering about how to properly optimize your website with valuable videos, here are some tips.
Design a powerful SEO strategy
Adopting SEO best practices is the surest way to avoid being penalized by search engines. As a matter of fact, SEO have evolved past the stages of building links from just any source or engaging in keyword stuffing. Your SEO strategy should support video content. This will help you to have an edge over your competitors that are still contemplating on joining the bandwagon. Try to approach an authentic website development company that can assist in optimizing your site for video content. It’s imperative to set concise goals at the onset of any web development or design project.
Focus on your audience
Once you are aware of what your target audience really wants, it will be very easy to create appealing content each time. Different videos invoke different responses from the viewers. For instance, watching a product video on an ecommerce store can encourage a web visitor to place an order. In fact, useful videos usually attract more shares on social media platforms like Facebook, Instagram or Twitter. This is the main reason why you need to create videos that are shareable.
Optimize the video
Short videos have proven to be more effective than longer ones. A significant percentage of web visitors rarely have the luxury of watching videos for several minutes unless it’s a movie. Endeavor to use various formats that include photo montages and animations. Optimizing your video makes it possible for search engines bots to discover and crawl your website. Add relevant keywords in the file names, tags, descriptions, titles and captions of each video in order to obtain better results.
Prioritizing mobile is very crucial because most web users usually view online videos with their smartphones or tablets. The good thing is that certain hosting firms now provide instant mobile optimization for all content formats. Ensure that your site offers smooth navigation and loads very quickly.
Leverage the power of YouTube
Apart from uploading video content directly to your site, taking advantage of YouTube and other video hosting platforms is also cool idea. An effective way to backlink YouTube videos involves including the link in the description section. As time goes on, you will be able to build links naturally and eventually appear prominently in search results.
Every successful site owner understands the importance of carrying out research and experimenting with the latest trends. Contrary to popular belief, integrating videos into your SEO strategy is affordable. You can use a smartphone that have a quality camera and edit with digital tools. In addition, videos from other sources are also available, but remember to link back to the original source.
Vlad Pshenychka is a freelance blogger currently working for Artjoker, a software development company that specializes in startups launch including mobile and web development. Our goal is to turn clients’ ideas only to excellent results!