Blogging Tips: 5 Tried-and-True SEO Actions

The search engine optimization scene has changed quite a bit in the past five years or so. Although it’s still the best way to make money working from home, there are some new things to take to heart – as well as old methods – in order to be really successful in today’s more competitive climate.


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You should cultivate a habit of doing the following things to get search engine recognition:

1. Get your On-Page SEO in Order

These are the elements directly on your page that help you rank in the search engines. They consist of the proper HTML tags – such as title tags, meta description snippet, alt text in your images, etc – all the things that an SEO agency can easily help you with.

The point of all this isn’t merely for the search spiders to crawl your site correctly, it’s also to enhance the reading experience of the people coming to your page.

2. Build and Use Your Social Networks

Social media is a giant boon to all types of business; the trick is to build your audience and keep your communication with them personalized. If you simply tell them to buy this, buy that, you will soon be regarded as a spammer and ignored.


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Be creative in your social media endeavors; take snapshots when you’re at a convention and post them for all to see. Or, create contests to drive engagement.

As your network grows, it has the potential to go viral – which is tantamount to free advertising. No matter what you’re selling, providing, or what message you wish to get across, there are plenty of people who want to hear it. Take advantage of sites such as Facebook, Instagram, Google Plus, and Amazon’s social media ranking system.

3. Deliver Great Content

No matter what changes in the online space, one thing that will always be prioritized by both the search engines and people is content. You must craft blog posts or product descriptions with your human readers in mind. Make your content easy to read, has generous spacing, and offers something of value to the reader.


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How to do this last one? Simply ask yourself what you want from a service or product. Build pages that answer common questions, or that deliver great directions. You’ll notice big traffic increases in the coming days and weeks.

4. Establish Yourself as an Authority

There are a number of ways to do this; in addition to the content you deliver on your blog, you can also create downloadable pdfs and white papers. Many times, if it’s good enough, other organizations will begin linking to your professional downloads, spreading the word to both human readers and the search engines that you are an authority.

5. Build Quality Backlinks

This will happen naturally if you provide great content, as studies have shown that excellent content draws backlinks in droves. However, most SEO companies advise that you also build links artificially – but take care to only concern yourself with good-quality websites.

This means approaching higher-quality websites in your niche, and offering to do a guest post for them in exchange for a backlink. It works wonderfully; they get quality content, and provide a forum for you to invite readers to similar, more expansive content on your own webpage.

There are, of course, other SEO methods and advanced tips that an SEO agency can provide – but the above are a good start. If you’re just starting out, then the help of an SEO agency in Boston can go a long way in boosting you up in the search results.