Starting a blog? Anyone can! Starting a blog and making it a success? A few do! One of the first ingredients to making your blog a success is the art of writing, and it’s also one of the most important one.
So I thought of scribbling this piece down on a narrow and specific topic, that’s “How to write better”! It’s simple as that.
- The “I” Factor
Instead of using “We” in the articles, start using I. “We” makes you sound like a corporation or a company where no one’s responsible.
While on the other hand, “I” creates a connection with the readers. They know they have someone to answer to them if something doesn’t work out!
Also it creates your overall connectivity which results in more subscribers and eventually more conversions (one a monetary level!)
- Use Data and Charts (Not stories!)
Instead of saying “An Apple a day keeps the doctor away”, start using data, figures and numbers.
It’s simple, if I say “120 people out of 190 who ate an apple everyday had to go to a doctor only once a year, while the rest 70 had to visit the doc 7 times a year”, it clearly has a lasting impact.
Similarly, for whatever you’re writing, start using numbers and charts. This gives an impression of “research” and a better idea to your readers and they trust what you’re saying.
- Use Professional Images
There are platforms like Canva and Piktochart which let you create awesome, stunning and unique images for your blogposts.
The one added benefit you get is your own branding to those images. It again gives an impression of seriousness and adds the readers trust for your blog.
When branding images, make sure your logo is modern and up to date. If not, you might want to consider redesigning it and taking into consideration 2017 logo design trends.
Using random images from Google isn’t just boring and unprofessional, but it also is fully capable of landing you in jail for copyright infringements.
- Proper Formatting
It’s one of the most avoided and ignored aspects. While writing, make sure that you’re using proper formatting. Use Bolds/Italics and underlines where needed.
Also using “lists” and “numbering systems” to highlight certain points is a great idea to grab attention.
Just lines of text doesn’t really excite the readers, you’ve got to give them something different for that, and those short lists and numbers do exactly that.
- Read Other Blogs
Nothing works better than this. I personally go out and read Neil Patel and Brian sometimes. It gives me a clear picture of what’s working and what’s not.
And then all I’ve got to do is copy it from them. Not the content, but the writing style, the formatting, the kind of fonts, spacing they’re using and minute details like that.
Individually, those details don’t matter. But when put together, they are magical! And learning them doesn’t cost me a penny either. All it takes is minute observations of really successful blogs.
- Mention Sources
It’s one of the best ways to gain trust and authority. You saying “90% of bloggers blog for money” won’t really be of much value. But if you got that from a well-researched article from an authority site, like HuffingtonPost, Wikipedia or Forbes and then if you link to that article with your statement, it’s the next level thing.
It also gives your readers the assurance that you’ve backed up your talk and hence your data is trust worthy, and this trust would flow to your future articles, they’d start trusting your articles more easily and hence they’ll start returning.
One of the biggest writing problem for bloggers Is frequency. It’s not only a ranking factor but it also matters on the surface level.
All I can say is, do not leave your blog for dead. Post just 1 article/week, but do it EVERY week. That’ll matter.
Also if possible, have a header or sidebar announcement letting your visitors know on which day/date the next article will be published, trust me you’ll have at least some returning hits if your current article is good.
- Write Naturally
This is the last piece of advice in this article – be natural. More often than not, bloggers will either misspell a word, or forcefully insert a word here and there for the sake of SEO.
Trust me it won’t work in the long run. Just be natural. Do not be forceful with what you’re saying. If a keyword isn’t applicable somewhere, do not force it.
At the end of the day, it’s all about getting happy readers which is = making the search engines happy.
So that was about how to write better. If this piece helped you even a bit, do leave a feedback in the comments section. I agree it was an extremely basic post, but those basic points are what matter.
If you’re an advanced level blogger, it’s time to focus on revenue and blog monetization.