5 Ways Adding a Blog to Your Website Can Help Grow Your Business

Have you ever thought about adding a blog to your company’s website? If this isn’t something that has crossed your mind, it probably should. Having a quality, informative and business-related blog can help boost your business in ways you may have never imagined.

In the vast expanse of the World Wide Web, it is easy for websites to become lost amidst all the “noise.” A great way to stand out and gain credibility as an authority in your specific industry is with a blog.

After all, this is the perfect platform to show your readers, visitors and customers exactly what you have to offer. Keep in mind though, there is a right and wrong way to use blogging, so if you are going to invest in this effort, you need to make sure you do it right.

However, if you still aren’t convinced that adding a blog is right for your company, consider the many benefits it has to offer and how a simple blog may help your business experience significantly grow.

  1. Improve Your SEO Efforts

When you develop the right approach, with eye-catching titles and interesting descriptions, your new blog will not only get more eyeballs to your website, but it can also help boost your ranking in search engines. The logic behind this is simple – you provide useful information, and in return, you gain more traffic. More traffic results in more leads and more leads results in more clients and eventually more profits for your company.

Additionally, as you get more people to your website, looking at what you have to offer, there is the increased likelihood they will share this information with people they know. This helps to further your reach, helping you grow exponentially – all with a blog.

  1. Create the Perfect Content for Social Media

If you have ever tried to maintain a social media page for your business you understand how challenging it is to come up with informative, engaging and interesting posts day after day. As a result, you may begin to neglect this effort or use too many “salesy” posts. However, if you are writing a daily blog (or even a weekly blog), you can link it to your social media accounts and provide additional content, and more advertisement for your business.

Keep in mind, in addition to linking the entire blog to your social media, you can make your blogs “interactive.” For example, if you are using a quote from a leader in your industry, consider using the feature that allows your readers to instantly Tweet the quote or other similar information. This interactivity generates more interest and helps generate social media buzz across your platforms.

  1. Build Your Business’s Authority and Credibility in the Industry

Having a blog is the perfect way to show you are an expert in your particular field. When you create informative, helpful and meaningful content, you will become a credible source among all of your potential customers. The fact is, most people are going to be more willing to purchase a service or product from a business that knows what it’s talking about. Your blog will help you build this sense of authority in the industry.

Another benefit is that you will be able to create a recognizable and unique voice for your business. While it can be challenging to make your business voice heard in many cases, a blog can help change that. Also, when you post regularly, answer customer questions and engage readers, it will make your business more trustworthy and encourage customers to use you, over the competition.

  1. Build a Positive Reputation Among Your Competition

Having a blog provides you with the ideal platform to let your competition know how amazing your company is. However, don’t treat your blog as just a way to “scare” the competition. You can also use it as a platform for interacting with other knowledgeable people in your industry. You can easily create a platform with your blog where industry experts come, interact, answer questions and even boost your reputation.

When you become known as the go-to resource on a particular topic or in a certain industry, your ability to gain the trust of your customers increases, as well. The key is to leverage the blog you create to make it work for you.

  1. Utilize the Blog as a Virtual Showroom

Your blog is going to be a showcase where you can highlight what you have to offer, why you are the best and other similar factors. This lets you go into great detail about what makes your services or products superior to the competition.

However, as you are using your blog to showcase what you have to offer, you also need to use it with caution. If you tend to “toot your own horn” a bit too much, then you may not achieve the results you desire. With a blog, you have to find a balance between providing information and selling what you have to offer. A general rule that can help you find this balance is by using the 80-20 formula. This means that 80 percent of your posts should be informative, while 20 percent are salesy.

While it may seem like a daunting task to have to maintain a blog, this isn’t’ the case. While it does require work and dedication, it will all pay off in the long run. By using the tips here, you can build a blog that will help your customers find the information they are looking for, and that will help establish your business as a leader or authority in the industry.

Building a blog doesn’t have to be hard either, as there are countless tools out there to help you with this. If you are ready to GoStartABlog, then now is the time to take action. Your customers will appreciate the effort, and you will see a significant amount of growth that is all spurred by this new blog you have created.

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